We create unique, compelling short documentaries and industry brand films about innovative people and businesses. Creative storytelling, authenticity, and collaboration are at the center of every film we create.
Deanna and Jared moved across the country to start a coffee company with a mission to craft single-origin, colorful coffees. Ruby Coffee Roasters opened up about their journey of moving across the country and starting a business and a family simultaneously. They note their triumphs, struggles, and their hope to bring people of all backgrounds together through coffee.
Functional magnetic resonance imaging (fMRI) in advertising research shows that when evaluating brands, consumer’s emotional response to an ad has a far greater influence on their reported intent to buy, rather than information (brand attributes, features, and facts). The same rules apply in the case of brand loyalty.
Research conducted by the Advertising Research Foundation concluded that “likeability” is the measure most predictive of whether an advertisement will increase a brand’s sales.
Josh and Brenda Murray opened up in a truly vulnerable, inspiring, and heartbreaking story. Their bravery in authenticity paid off with their customer base through glowing reviews of the film, statements of loyalty to their brand in the comment section, and consistent references to their story from incoming orders.